Career Advice

Don't Be Unnoticeable - The Importance of Keywords in Your CV

Employer Match 14 September, 2023

Searching for a new job can be a daunting task, especially when there are thousands of applicants competing for the same position. Standing out in a sea of cvs is the key to landing an interview, and the best way to make that happen is by using optimized keywords in your cv. Today we're going to walk through the importance of keywords in your cv and how they can help you stand out from the competition.

Keyword Analysis is Essential

Did you know that almost all employers today use an Applicant Tracking System (ATS) to screen cvs? The ATS software quickly scans each cv for specific keywords and phrases that match the job description. This immediately weeds out any candidates who don't match the required criteria. Therefore, before creating your cv, make sure to read the job description and highlight key phrases the employer uses in it. This will make it easier for the system to identify you as a potential candidate.

Tailor Your Resume for Every Job

No two job postings are alike, nor should your cv be. Even though you might be interested in a particular position, it's essential to read through the job posting and revise your cv for that specific post. Focus on using appropriate keywords, but don't forget to mention your relevant work experiences and skills that reflect the job description.

Use Action Words

Employers want to see not only what you did but how you did it. Instead of just listing your daily responsibilities, use action words when describing your previous job duties. This will make it clear how you contributed to the company's success. Do not be shy to brag about your experience and skills using words such as 'managed, initiated, achieved, and increased' to highlight your contributions.

Be Authentic & Genuine

While the appropriate use of keywords is necessary, a cv should reflect the candidate's unique attributes. Besides your qualifications, it would be best if you also include your personality, the skills that differentiate you from the other applicants. You can achieve this by tailoring your job experience and highlighting achievements that back up your skills. At the end of the day, employers want to hire individuals with the right qualifications and personalities that fit in with the team culture.

Revise & Repeat

The last thing you would want is an employer to hire you based on fluffed-up keywords that you do not genuinely possess. Before sending out your cv, make sure it accurately describes your skills. Additionally, you have options to check how your cv matches with the job posting by using online technology that analyzes your cv content to the job description. Revisit your cv as needed to ensure a good match and submission for each job posting you apply for.

In conclusion, taking the time to optimize your cv with the appropriate keywords could make or break your chances of landing an interview. A well-structured cv not only uses the proper keywords but also includes genuine experiences and skills that the candidate possesses. Use action verbs, tailor the cv for each job application, and keep the content natural, yet concise. And don't forget to revise as needed. By following these tips, you will be ahead of the game and have a better chance of getting noticed by employers.